The Unexpected Edge

Obi’s contemporary, thoughtful and intelligent design is infused with an unexpected edginess which embraces the awakening sense of self. The Obi woman speaks with her inner voice. Understated sophistication is the hallmark of the Obi woman with fabrics, textures and hues that draw from very nature itself.


“When kids were outside kicking soccer balls, I was inside on a sewing machine”.
Jon Dyball, Designer of Catalyst and Obi at High Society, grew up in rural Bay of Plenty, with the knowledge that he was going to be a fashion designer.

“I don’t remember a time when I didn’t make clothes. I made my first pattern – a pair of shorts – when I was eight years old.”

“I consider myself the luckiest designer in the country. We have a fantastic team, and I feel so supported by the highly experienced pattern makers, cutters and machinists who work alongside me.”